Industry News

The Best Pizza Box Marketing Ever

Story By Joe Pulizzi | Content Marketing Institute

A new pizza joint called PizzaBOGO just opened up on the west side of Cleveland. We decided to give it a try.

Yes, the pizza was great…but even more exciting was the pizza box (I know, I’m a marketing geek).

On the box are contact points wherever PizzaBOGO customers are at:
Online – Go to the Website
Text in your order
QR Code which takes users directly to the coupons of the day

And, if you want even better offers, just need to sign up for their email alerts. But it gets better…if you want the best deals on the planet (even better than the email alerts), you can sign up to be part of their BOGOclub where you get their special recipes, coupons and free products (great way to segment their audience and create loyal customers).

I’d make only one recommendation…put a phone number on the box. Sometimes people still call in for their pizza.

Great pizza…even better marketing.

Read the full article at Content Marketing Institute

Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.