Now is the time to breathe life into your holiday advertising! And with the average American spending $906 on Christmas gifts each year, now is the ideal time to use advertisements to boost sales before the New Year’s ball drops.
Curious about how to enhance your holiday and Christmas advertising campaigns? This year, think about these clever ideas for getting people interested in your products and bringing in new customers.
Identifiable Holiday Hashtag
Using branded holiday hashtags is a fantastic way to increase social media engagement. According to studies, exactly seven hashtags garner the most likes on Instagram. Instead of using hashtags like #MerryChristmas, which are not branded, you could start an interactive campaign with a branded hashtag.
Interactive Social Media Marketing Efforts
Use interactive social media content when planning your holiday advertising. Most individuals have opinions about the holidays, and interactive content increases engagement.
You can create an online quiz to assist customers in selecting gifts for their loved ones, post an Instagram poll asking customers if Die Hard is a Christmas movie (spoiler: it is), or create a Facebook post inquiring about readers’ favorite holiday decorations. This will not only increase engagement on your page, but it will also spread to other social media users who may be unfamiliar with your brand!
While you’re on social media, take the time to give your profile a holiday makeover so that it, too, celebrates the season.
Emotionality
People are more likely to make purchases based on emotions than on facts and figures, and the holidays are the ideal time to infuse emotion into your advertisements. Customers will be more interested in your holiday ads if they feel a mix of warmth and happiness.
You can convey this sentimental message to your customers in a variety of ways, including mobile truckside advertising and digital mobile truckside advertising. Both platforms enable you to advertise your products and services to a greater number of people, in more locations, in less time. And with digital truckside advertising, you can even show videos, animations, or still images of holidays!
Be innovative.
Be inventive with your holiday and Christmas advertising. If you’ve consistently used the same type of content, try something different this year!
Why not create a cozy video or an amusing meme to make your brand trend? Don’t be afraid to think unconventionally or to experiment with irony.
Consider investing in a door hanger advertising campaign. Some people might think this is old-fashioned, but you’ve probably seen more mailers and door hangers in your neighborhood recently.
Why are brands rediscovering their affection for print media? As most Americans continue to work from home, the internet and the amount of time we spend staring at screens are in overdrive, and frankly, most customers are already at their limit. This means that older trends, such as print (did you see Amazon’s holiday catalog this year?), are beginning to reemerge. In addition, these trends provide consumers with a much-needed break from digital media.
Consider that a customer receiving a door hanger advertising your new product launch or promotion may be much more enticing than viewing the information online. It will be a delightful surprise, similar to a present under the tree. In addition, they are more likely to keep it as opposed to an exclusive offer that may end up in their spam folder.
W Packaging is aware that packaging is a crucial part of any company’s marketing strategy and that pizza boxes are a quick and easy way to advertise our customers’ businesses. We offer custom printed products of the highest caliber.
