From Self-Taught to Spotlight-Worthy
You know that feeling when you open a bakery box and gasp? That’s the Brooke effect. From Fort Wayne, Indiana, Brooke Egbert – the buttercream magician behind @brookessweetsandtreats – has built a one-woman dessert empire, one buttercream swirl at a time. And when we say magic, we mean it: mermaid ombré cakes with layers that fade like watercolor dreams, cupcakes with florals that look too real to eat, and hand-piped reindeer cookies so charming they could double as holiday décor.
What makes Brooke’s sweets so special isn’t just the precision or polish (though, wow). It’s the passion behind every project. Brooke is entirely self-taught, a creative powerhouse who taught herself the art of cake decorating and turned that passion into a full-fledged business. As she puts it, “I love to combine my creative ideas into delicious desserts that taste and look amazing!” And that’s exactly what she does, day in and day out, for birthdays, baby showers, weddings, and those just-because-you-deserve-something-sweet moments.
Passion, Precision, and Plenty of Piping
She’s been featured by big names like ThermoWorks and Six Sisters Stuff – but even with those bragging rights, Brooke keeps it humble. Her IG feed is a mix of jaw-dropping cakes and down-to-earth behind-the-scenes moments, like giveaway collabs with other small businesses, community shoutouts, and her occasional “here’s how it started vs. how it’s going” throwbacks (spoiler: the glow-up is real).
One of the things we love most? The vibes. Every post feels like a mini celebration. You scroll through her feed and instantly feel the care she puts into each bake. Whether it’s a pastel-floral wedding cake, a spooky Halloween cookie set, or a dozen tall cupcakes bursting with color, there’s a warmth and personality that makes her work feel personal – like it was made just for you.
Packaging That Celebrates the Moment
We also get a little emotional every time she tags us in her packaging shots. Why? Because when someone puts that much effort into a design – like a towering cake covered in ombré petals, or those famous buttercream reindeer – it deserves to be delivered in packaging that matches the same level of care. That’s why we love seeing her creations nestled in our tall cake boxes, cookie boxes, and treat boxes. The right box doesn’t just protect the bake, it elevates the moment. It says, “This is something special.”
Baking with Heart
Brooke’s journey to buttercream magician is one we admire: the creativity, the commitment, the joy baked into every swirl of frosting. She’s a content creator, a self-taught artist, and a businesswoman with a sweet tooth and serious vision, and we’re honored to be part of her delivery day routine.
So the next time you see a sky-high mermaid cake or a set of woodland cookies that make you audibly gasp? Just check the tag. Odds are, Brooke made it.
And you already know we’ll be in the comments, cheering her on.
Follow her Instagram, her Facebook, and check out her website! If you or a baker in your life needs bakery packaging solutions, drop us a line today and see how W Packaging can help.
