Every three years, the International Baking Industry Exposition (IBIE) becomes the center of the baking universe. Bakers from around the world gather in Las Vegas to learn, network, and celebrate the craft that brings people together – and for W Packaging, it is one of the most important weeks of the year. But here is the truth: we are not just going to IBIE 2025 to talk about packaging. We are going to talk about you.
From Instagram tags to late-night DMs about cupcake inserts, our online world is full of the incredible bakers, cake artists, and creators who trust us with their work. We have built relationships through reposts, product feedback, and packaging tutorials – and IBIE is where those digital friendships become face-to-face moments. We have had bakers walk up to our booth and say, “You reposted my cake!” and honestly, it never gets old. That moment of connection is what we are most excited about.
Come visit W Packaging at Booth #1671 in the West Hall – we’re just as excited for IBIE 2025 as you, and we want to share it.
Our Favorite Part of the Show? Seeing You Shine
IBIE brings out the best in the industry: new products, new ideas, and new energy. But for us, the real highlight is hearing your stories. Maybe it is the baker who switched to square cake boards and sent us photos of their setup. Maybe it is the home bakery that tagged us in a reel that blew up on TikTok. Or maybe it is the cottage baker who found their first perfect-fit cookie box in our store. These are the stories we carry with us and they are the reason we show up to IBIE with our whole hearts.
We are proud to support some of the hardest-working people in the business. The ones who decorate until 2 a.m., who mix by hand because their mixer broke, who pull off custom orders with three days’ notice. When you tag us in your posts, we see it. When you message us about sizing, we listen. And when we finally meet you in person at IBIE? It feels like a full-circle celebration.
From DMs to Handshakes
IBIE is not just a trade show. It is a community event. When we say we are proud of our packaging, we mean it — but we are even more proud of the bakers who use it. The ones who turn our cake boxes into joyful deliveries, our cupcake inserts into Instagram-worthy sets, and our treat bags into sweet party favors.
We hope you will stop by Booth #1671 this September 13–17 at the Las Vegas Convention Center. Not just to check out our packaging lineup, but to say hello. We want to hear your story. We want to cheer you on. Because at W Packaging, we are not just showing up to sell boxes – we are showing up for you.
If you are excited for IBIE 2025 and planning to attend, let us know on Instagram – we will save you a high-five at Booth #1671.
