Many businesses depend on the holidays. To maximize profits during Black Friday and Cyber Monday, make your products attractive and easy to ship.
Holiday packaging can differentiate your brand and encourage repeat business.
7 Holiday Packaging Pro-Tips
- Brainstorm early.
- Prioritize seasonal goods.
- Narratives engage customers.
- Monitor deadlines.
- Quality materials
- Packaging supplier
- Stand out.
Brainstorm Early
Holiday packaging can make all your customers happy. Start holiday packaging ideas early to ensure holiday cheer.
handwritten notes to each customer
Logo on gift boxes
Holiday or Christmas packaging for specific customer groups
Conclusion: Plan your holiday custom packaging strategy early. It’ll pay off during holiday shopping.
Seasonal products should be prioritized.
Next, prioritize seasonal products in your store. You sell T-shirts or other clothing to customers. Try discounting or featuring holiday-themed T-shirts on your packaging.
Every holiday package you ship to customers can also include small ornaments or decorations. This improves customer satisfaction and sets you apart from the competition (see more below).
Narratives connect customers.
Narratives help packages connect with users. Maintain this approach for holiday shipping and packaging.
Holiday packaging could feature a person using a product. Then they can visualize using the product before they buy it.
Narratives build customer loyalty to brands like yours. More narratives increase the likelihood that holiday packaging and contents will delight and surprise.
Monitor Deadlines
Holiday shopping is hectic. Every business owner ramps up production and juggles a million things to fill orders.
If you order customized holiday packaging to surprise and impress customers, you must closely monitor deadlines. After Christmas, holiday packaging loses its appeal.
Make sure you meet your deadlines so you can ship your new holiday packages to customers on time. Customers can put holiday packages under their Christmas trees or stockings sooner if they receive them early.
The longer your packages are out there, the more passively they market to non-customers.
Quality Materials
Quality materials like eco-friendly yet high-quality cardboard boxes or elegant bags can do a lot to elevate your brand and make your packages seem like delightful gifts in and of themselves.
You can also add special finishes to your packages to go above and beyond. For added effect, emboss or deboss your packaging or use glossy packaging materials.
Combined with the right design, your boxes will light up the room and look great sitting underneath a Christmas tree.
Packaging Supplier
E-commerce packaging suppliers can help you fill orders and ship holiday gifts on time by providing shipping boxes and inserts.
Example: Box Genie Box Genie lets you design and prepare custom mailer, shipping, and triangle mailer boxes for your customers, so you can ship them what they ordered in a package that speaks to them and encourages them to buy again.
Ordering custom packages from packaging suppliers is often the best way to fulfill large holiday orders and avoid wasting time putting them together.
Differentiate Yourself
Above all else, your holiday packaging should help to distinguish your company from the competition. Your packages should make your company more appealing, whether through their design, unique features, or handwritten notes inside each box or bag.
Why is holiday packaging important?
Holiday packaging emphasizes the shopping season, encourages spending, and makes online shoppers feel festive.
More importantly, holiday packaging is crucial because:
It helps distinguish your brand from stores that don’t make any effort to highlight the holiday season.
It shows that your packaging can change throughout the year, which keeps customers interested year-round.
You can buy something special.
Shopping should be fun and exciting. If you offer quality holiday packaging, you make the buying experience all the better for your target customers, whether they’re buying for themselves or a friend or family member.
In short, holiday packaging helps enhance your customers’ purchasing and shopping experiences. You can go the extra mile and drive brand loyalty to your company by investing in bright, aesthetically excellent holiday packaging today.
- Holiday Packaging Traditions
- Decorations
- Nostalgic design
- Bright colors
- Sustainability
- Decorations
If you don’t have a graphic design degree or know where to start, there are several timeless holiday packaging trends you can use.
Snowflakes, snowmen, and red sleighs are first. Positive patterns inspire holiday cheer, especially for Christmas, Hanukkah, and other winter holidays.
With creativity, you can add your brand’s logo or iconography to festive patterns. Consider a snowflake-themed box or bag. Add your company logo here and there, and your customers will love your unique take on a classic idea.
Nostalgic Design
Holiday packaging should also include nostalgic designs. Nostalgia depends on your country, audience, and age. But say that you offer products to primarily American consumers. In that case, you can lean into nostalgic designs like:
Holiday package exteriors or cards with Santa Claus or other holiday figures
Square boxes with bow ties on top—a classic gift look that people still love
“Surprise” designs are like a box or package with a distinct 3D shape that hides something different. Imagine a large box with a tiny snow globe.
Bright Colors
Then there are bright colors like red, green, white, and silver. These classic holiday shades are perfect for packaging paper, box exteriors, and even the cards for handwritten notes you may decide to include within each box you ship out.
Sustainability
Lastly, you can and should lean into sustainable holiday packaging by prioritizing eco-friendly materials and design practices.
For example, maybe you’ll stay away from unneeded tissue packaging, aside from stuffing it into boxes with very fragile items that need a little extra protection. That way, you use only a little or no unnecessary packing paper. Similarly, you should design your packages to be as small and compact as possible. Don’t leave much space inside them, so you waste as few materials as possible.
Alternatively, maybe every paper product you use for your packaging comes from recycled materials. By emphasizing sustainability, you send a message to your target audience members and make your brand a great choice to shop at for holiday spending.
The Bottom Line: Holiday packaging boosts brand recall and encourages single purchases. Done right, you can even inspire people to buy from your brand again and again or enjoy passive marketing boosts just from the quality of your custom boxes, bags, or other packaging materials.
