Many startups and small businesses overlook the numerous benefits that come from having a solid brand. Perhaps you’re under the impression that branding is only important for huge corporations with a global presence like Apple or Nike. However, this is simply not the case. Small businesses should place equal emphasis on their branding. It is essential for any company to establish a solid online identity in order to succeed.
To start, let’s define branding. It’s not just a logo, contrary to popular belief. When someone hears about your company, they will first encounter your brand. Your brand’s identity should serve as a synopsis of the total customer experience.Voice, content structure, and service quality are all part of this. However, the logo is crucial and can help you establish other aspects of your brand. It is important to think about everything the customer will encounter with your small business, from the colors used to the language used to the quality of the customer service provided, when developing your brand. Consumers should be able to get a sense of who you are and what you do from your brand’s visuals and messaging alone.
The significance of branding for small businesses and why it matters.
#1 Recognition
One of the most obvious benefits of branding is increased brand recognition. Maintaining visual cohesion between your physical and virtual locations strengthens brand recognition and customer trust.
#2 Credibility/Status
Here’s an example: you’re using social media and you come across two different companies. One company appears to be completely disorganized and all over the place. They don’t have a logo, and it appears that different people are responsible for each post. In the latter, the brand’s logo and colors are prominently displayed in each image, and the blog’s writing style and tone are maintained consistently throughout all posts. Whose company would you try to contact? Consumers are more likely to do business with you if they believe in your brand, and this will give your startup a sense of credibility.
While there are many promotional strategies that go into developing a brand’s “voice,” one of the most consequential is the use of appropriate visuals. Having an all-in-one design app like Instasize is a great way to maintain consistency in the production and curation of brand imagery. On-the-go photo editing has never been easier than with Instasize’s tools for cropping, straightening, adding beautiful typography, making collages, and more.
#3 Fresh Clients
Branding can be surprisingly helpful in attracting new clients. Consider the brand new shirt you just purchased. A close friend of yours gives you high praise and then wants to know where you got it. How will you let your friend know where to get it if there is no brand? Only with a solid brand can customers confidently recommend it to others.
#4 Distinctiveness
Countless mom-and-pop shops sell largely identical wares; what sets your company apart? Do more than just create a logo to set yourself apart from the competition. Contact www.wpackaging.com immediately to learn what sets your company apart and how to promote it using social media.
#5 Emotional connection
Making customers feel appreciated and valued should be your company’s top priority. People don’t form attachments to products; rather, they identify with particular brands (Goodson, 2012). Customers will always choose your product over others if they have a strong attachment to your brand. Since a brand represents your company’s core principles and values, it can help you connect with customers on a more personal level. If a customer can relate to these ideals, your brand will always be a reminder of that.
Do you want to know how this relates to social media advertising? Every business choice you make should advance your brand. Make the most of your company’s reputation to craft a compelling social media advertising campaign that will bring in new customers. Once you’ve settled on a color scheme and typeface for your brand, be sure to use them consistently across all of your social media profiles. Maintain a constant voice in all of your social media posts, advertisements, and responses to comments and reviews.
