In today’s digital world, every business, whether it’s a big company or a small “mom-and-pop” shop, needs to have a social media presence.
Social media has altered how we conduct business and has unlocked doors that were previously closed. Social media platforms give your company access to a huge audience through their over 3.7 billion active users worldwide, allowing you to connect with customers, build brand awareness, and get more leads.
This article talks about how social media affects your business and gives you four reasons why you should use social media for your business.
1. It improves your online presence.
If your target market is unaware of your existence, they won’t be able to purchase your goods or use your services. The reach of your brand is increased by having a social media presence. It is now that more people are aware of your goods and services, as 60% of Instagram users claim to find new products on the app.
Your online presence is crucial because today’s consumers research brands and products before making a purchase. They want to see that your company is active on social media platforms, not just that you have a website.
Customers value authenticity and trust greatly, and being present on social media reassures them that your company is legitimate and not a sham. Make sure to post frequently each day.
Social media profiles are used by prospective customers to evaluate how businesses engage with their clientele. They will have a positive impression of your company if they visit your Facebook or Instagram page and see that you reply to comments and reviews. In fact, 63% of people who look for businesses online are more likely to choose one that has a good social media presence.
2. Aids in Bringing in Potential Employees or Customers
Utilizing social media can help you draw in new clients and workers. Employees enjoy reading what businesses post on social media.
Create business profiles on each of the most popular social media platforms that your target audience uses. Focus on Facebook and Instagram if your target audience uses them. If your audience isn’t there, don’t waste your time on other platforms.
Sharing content online, such as informative posts, company happenings, daily office life, etc., keeps your audience engaged and entertained while also assisting your company in staying current.
Use tools like hashtags and geotags when posting to your social media accounts to increase the likelihood that your pictures will be seen by the right people.
3. Enables You to Receive Comments from Your Audience
Social media platforms are excellent for getting feedback from your clients, both past and present. With all the social media tools available, you can now use stories to pose questions to your audience (questions, polls, voting). Businesses can use the feedback to improve customer service or find out which products are more popular than others.
You can engage with customers who post critical comments or reviews on social media as well. For the sake of your company, you must monitor such comments. Errors can occur, but the earlier you learn about them, the sooner you can resolve the situation and make the necessary adjustments to keep it from happening again. By quickly responding to any complaints or negative feedback, you can demonstrate to your customers that you care about what they think.
Always be sure to acknowledge the situation, accept full responsibility, and make an effort to make up for the inconvenience or unpleasant experience the customer had when responding to negative comments. This increases their level of trust in your company and helps you draw in potential customers who are looking for genuine, dependable businesses.
4. Effective Marketing Plan
Even though setting up a business account on social media is free, paid advertising on sites like Facebook and Instagram can help your company reach more people. With more than 2.4 billion active monthly users, Facebook in particular, has developed into a powerful marketing platform. Instagram and Facebook ads are both available, greatly expanding your potential audience. Every month, more than 1 billion people use Instagram.
All sizes of businesses can benefit from using Facebook ads to build their brands, drive more customers to their websites, and increase leads, sales, and profits. The right campaign can help you expand your online business.
Your ads will be seen by potential customers who are interested in your product or service because you can target an audience based on factors like gender, education level, location, etc. Because Facebook ads can be used right away, they also produce quick results.
Facebook advertising is also very affordable. A marketing metric called CPM, or cost per thousand impressions, calculates how much money you need to spend on advertising to reach 1,000 people. On Facebook, the CPM is between $5 and $10, so you can reach more than 1,000 people for less than $10. Other than the time required to purchase the ads, Facebook ads do not have any additional or hidden costs.
Summary
Social media platforms were first made so that friends and family could talk to each other, but businesses soon realized that they could use social media to connect with both current and potential clients.
Businesses can no longer afford not to use social media, as you can see from the article. If you aren’t already using social media to market your company and increase sales, you are passing up a quick, efficient, and affordable way to reach a large audience.
